The most successful female rapper of all times, Nicki Minaj, has signed a deal with MaximBet, a sport betting and online casino. Although the brand is currently available only in Colorado, MaximBet NJ is expected to launch in the near future.
The female rapper is bringing her talent and influence to the table, becoming an Investor, Advisor of MaximBet, as well as the Global Ambassador and Creative Director of the Maxim brand.
Minaj, who managed to thrive in a male-dominated industry is now doing the same with sports betting. According to the agreement, The US rapper will promote MaximBet through products, events, collaborations, fan experiences, and branding. As part of the partnership, Minaj will also be the new Creative Director of Maxim magazine. Moreover, she will serve as a special Advisor to the MaximBet NJ Board of Directors by being actively involved in the company’s ambitious plans for iGaming.
Nicki Minaj described the partnership with MaximBet Sportsbook, saying:
“I’m ready to fully step into my potential as a young, influential Queen and owner, and open doors for others to dream big. Get ready for the sexy parties and remember: scared money don’t make no money. Ha. Place your bets, let’s go.”
Even though Nicki Minaj is an iconic artist in the American rap industry, Daniel Graetzer, CEO of MaximBet, also refers to her as a “brilliant businesswoman.” He said:
“Her role as a strategic advisor to MaximBet will be invaluable to us. She’s built one of the most powerful brands in the world, her own, and she’s applying that same savvy and creativity to our lifestyle sports betting brand,” Graetzer added. “I couldn’t be more excited to be working with her – she is creative, smart, passionate and bold. There is no one better suited to helping us take this form of entertainment mainstream.”
Daniel Graetzer – MaximBet CEO
Although an exact launch date hasn’t been set, MaximBet NJ is expected to be made available for the New Jersey players in 2022. Other launches might come first, including for Iowa and Indiana. It is the best decision to launch the sportsbook and casino at the same time. This will allow for cross-selling opportunities between sports betting and casino users.
Moreover, the casino also offers an app for players who enjoy the mobile experience. This service will be highly preferred by the MaximBet New Jersey players. The MaximBet app is accessible on Apple and Android phones and tablets. It includes nearly all of the games and features as the website. If you prefer not to download the app, there is also a mobile betting alternative.
Carousel Group owns MaximBet, which started in the US sports betting industry as an operator in late 2020 after obtaining market access agreements in Colorado, Indiana, and Iowa. It began with a brand named SportsBetting.com, which debuted in Colorado.
Should the brand expand in New Jersey, it will be greeted by fierce competition, including BetMGM, which has an equally famous brand ambassador and a series of successful sportsbook campaigns distributed nation-wide.
