Caesars Group is taking its live dealer games in New Jersey to the next level, thanks to a partnership with Evolution Live Dealer. This alliance will bring a new live dealer studio to Tropicana Atlantic City. Moreover, the collaboration will expand Caesars’ reach by incorporating its branding within Evolution’s acclaimed studios in Pennsylvania and Michigan.
Consequently, players loyal to Caesars in New Jersey will gain access to a vast selection of live casino games, including notable titles from NetEnt and Red Tiger. The introduction of this studio at Tropicana represents a key move for Caesars, offering players a more connected gaming experience across multiple states.
Caesars Group is joining forces with Evolution to address the high demand outstripping supply in its live casino sector. More specifically, this partnership plans to expand Caesars live dealer games by opening new studios across North America. Their goal is to expand the live games selection, aiming to draw in more customers and increase revenue.
Jacob Claesson, CEO of Evolution North America, praised Caesars for its commitment to online casinos, making them an excellent partner:
“When presented with the opportunity to launch our third live studio in Atlantic City, we knew Tropicana would be the ideal location. We’re impressed by Caesars’ dedication and look forward to collaborating with them as they continue to expand their branded studio presence.”
By combining Caesars Group’s market presence with Evolution’s technological expertise, this collaboration is set to go beyond the live casinos online experience.
Tropicana Casino Atlantic City is on track to become the third Evolution live casino studio in the Garden State. This collaboration will bring a wide range of live dealer games to Caesars Group players, including:
By aligning with Evolution, Caesars live dealer games are planning to enhance customer loyalty. This strategy ensures that patrons of Tropicana Online Casino, Caesars Sportsbook & Casino, and Caesars Palace Online Casino gain access to Evolution’s top-rated live casino games. Furthermore, these platforms will also feature popular online slots from acclaimed top online casino software providers. The list includes brands like NetEnt, Red Tiger, Big Time Gaming, and Nolimit City. Matthew Sunderland, Caesars Group’s Senior Vice President, has observed an increasing demand for live-dealer games among iGaming customers. That’s why he is confident that the partnership will significantly improve the local live casino experience:
“With this in mind, partnering on a deeper level with Evolution, the market leader in live casino offerings, made a lot of sense. We trust that our players will be excited by these best-in-class live casino experiences and can’t wait to see how our new dedicated live dealer studio spaces come together at Tropicana Atlantic City and in other jurisdictions where iGaming is live.”
Caesars Digital’s revenue shot up to $38 million in Q4 2023, showing an 80% boost from the previous year. This highlights its strong performance in New Jersey’s bustling online casino market, where total revenues are pushing the $200 million threshold. January saw the NJ Casino revenue reach a record $183.3 million, marking the fourth consecutive month of record earnings.
Introducing a new evolution live dealer studio is part of Caesars’ strategy to attract and keep customers. Let alone that it is crucial for maintaining its leading position in the market. While this new addition may not significantly increase the Atlantic City casinos revenue by itself, it’s a key piece of Caesars’ overall strategy in New Jersey. Moreover, expanding the branding into Evolution’s Michigan and Pennsylvania studios is expected to help boost its online casino profit.
In summary, Caesars’ collaboration with Evolution is a strategic move aimed at enhancing its service offerings and securing a competitive advantage in New Jersey and beyond. This effort emphasizes Caesars Group’s focus on growth and engaging customers, promising a solid future in the online gaming landscape.
