Pariplay Games Drive Forward New Jersey Casino Expansion with PlayStar Deal

posted by Ioana
January 31, 2024

Pariplay games are setting new benchmarks in the NJ gaming world, notably with the recent introduction of a fantastic lineup of PlayStar slots. This initiative, powered by the Fusion® platform, substantially strengthens PlayStar’s strategic position in the competitive Atlantic City gambling field. According to our experts at Jersey Casinos, the agreement is an important milestone for games in the region, as it massively broadens players’ gaming options.

This deal has brought an exciting collection of titles from Pariplay’s in-house studio, Wizard Games Pariplay, to PlayStar Casino NJ’s offering. Furthermore, PlayStar’s portfolio is now enriched with state-of-the-art content from the Ignite® program’s emerging developers. Not to mention, this comes alongside a variety of online casino games from third-party providers. This expansion marks a major advancement for the NJ online casino industry, offering players a richer, more engaging experience. Let’s take a closer look at what this entails.

Innovative PariPlay Games Now Live on PlayStar NJ

Pariplay games have taken a significant leap in the NJ online casino world with their latest offerings on PlayStar. The Fusion® platform, a cornerstone of this collaboration, now hosts a variety of titles from Wizard Games Pariplay. Notable titles that are bringing a fresh wave of excitement to players include:

  • Wolf Riches
  • Dragons of the North
  • Spirit of Mustang

The Fusion® content plays a major role in PlayStar’s strategy to transform online gambling in North America. It focuses on personalization and enhancing the customer experience, key factors in today’s competitive market. Dan Alexander, PlayStar’s CCO, expressed enthusiasm about the New Jersey launch. 

It is fantastic to be able to present our players with a wealth of new content thanks to this launch in New Jersey. We have big ambitions across North America and look forward to seeing how our customers react to the engaging, entertaining experiences that are now available to them.

The Fusion® platform stands out for its unified approach to content delivery. It offers efficiency and exceptional ROI for operators. With over 14,000 games from more than 120 online casino software providers, it’s a powerhouse of variety and quality. Additionally, Fusion® includes back-office tools designed to enhance player value.

Pariplay’s Strategic Expansion in New Jersey’s Online Casino Space

Pariplay games’ journey into New Jersey’s online casino business has been distinguished by a series of strategic collaborations that began in early 2023. These partnerships include important deals with prominent players such as Resorts Casino & Hotel and Caesars Atlantic City. Recently, some Pariplay slots also debuted in the Hard Rock Bet gaming library.

Each partnership has been a step forward in strengthening Pariplay’s presence in the Atlantic City gambling industry. As such, an important turning points was reached in March 2023, through an agreement with DraftKings Casino NJ. Needless to say, that was a move that significantly expanded Pariplay’s footprint in New Jersey. Additionally, this partnership was also a clear indication of their commitment to becoming a leading force in the NJ online casino space. By now, its presence has been established in various states:

  • Michigan
  • Connecticut
  • West Virginia
  • Pennsylvania

Shivan Patel, VP of North America at Pariplay, has expressed the significance of the PlayStar slots launch:

Expanding our reach across North America remains a key priority, and this launch with PlayStar represents another major milestone in our commitment to delivering the very best content to players in the region.

Pariplay Innovates for a Promising New Jersey Gaming Scene

The future looks bright for Pariplay games, as they continue to innovate and expand their reach, promising an exciting and engaging future for players in New Jersey and beyond. Overall, the impact of Pariplay’s partnerships and expansions in New Jersey cannot be overstated. One thing is for sure: the winds of change are blowing through the NJ online casino industry. Pariplay’s commitment to delivering top-tier content and the anticipated positive outcomes of these collaborations are set to redefine the landscape. 

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