New Advertising Regulations for Casinos Proposed in Another New Jersey Gaming Bill

posted by Ioana
July 19, 2023

In an unprecedented move, lawmakers in Trenton, New Jersey, are reviewing a gaming bill. The bill in question is S4021, authored by Sen. Joe Cryan. It specifically aims to reshape advertising practices for sports betting and casino operators in the state.

As it moves through the legislative process, this NJ gaming bill may mark a new phase in gambling in New Jersey. 

Proposed New Jersey Gaming Bill Aims to Restrict Gambling Advertisements

The proposed regulations come directly from Cryan, who stated in an interview with Legal Sports Report: “We’ve got a responsibility as a state to provide restrictions where they’re feasible.”

Primarily, the legislation aims to prohibit NJ online casinos and sports betting operators from employing fraudulent or deceptive advertising techniques. In accordance with the language used in the gambling NJ bill:

12) sports pool related advertising of sports wagering licensees, or their contracted operators, to ensure their advertisements are in no way deceptive or fraudulent, do not direct unsolicited advertisements towards individuals on the list of self-excluded persons established pursuant to section 1 of P.L.2001, c.39 (C.5:12-71.2), and do not appeal directly to individuals under the legal age to wager.

Furthermore, Bill A5226 aims to prohibit sports betting operators from forming partnerships with New Jersey colleges and universities. Similarly, AR168 seeks to decrease pro-gambling ads within the state.

Sports betting trends in legal jurisdictions are gradually moving away from college partnerships. One example would be evidenced by PointsBet NJ ending its association with the University of Colorado. Cryan believes such agreements are inappropriate for colleges – an opinion shared by many others.

The NJ Gaming Bill’s Emphasis on Responsible Gambling

At the heart of the New Jersey gaming bill is the endorsement of responsible gambling practices. On June 14, Attorney General Matthew J. Platkin and Division of Gaming Enforcement (DGE) Director David Rebuck introduced two valuable resources. The list includes initiatives like a dedicated helpline and a virtual self-exclusion option for individuals grappling with problem gambling.

Platkin further enlarged upon the issue in a news release:

“New Jersey has always been a national leader in gaming, as the first to allow casino gambling outside Nevada and the first to launch Internet gaming. And we are now focusing on making our pioneering state the standard in responsible gaming practices. The efforts announced today underscore our commitment to helping problem gamblers by expanding the entry points for self-exclusion and other methods to receive assistance.”

Attorney General Matthew J. Platkin

Discussions on bills have been put on hold as the NJ legislative session 2023 approaches its summer recess. Bill S3075 is a proposal that aims to extend New Jersey’s online gambling law by ten years, until 2033, despite the current law expiring in November.

Industry Evolution: The NJ Gaming Bill and Extension of Casino Legalization

The introduction of the New Jersey gaming bill coincides with progressive legislative advancements that aim to extend the NJ online casinos legalization for a further five years. This simultaneous development suggests a concerted effort by the state to transform its gambling industry, with a particular focus on online platforms.

The proposed legislation underscores an expansive evolution in the NJ gambling landscape. It does so by positioning the state at the forefront of regulatory innovation. Therefore, this hints at a clear indication that the state is setting new boundaries in the industry. Moreover, it targets not only the local landscape but potentially the national and international trends.

The Final Takeaway

The initiation of the New Jersey gaming bill marks a significant milestone in the state’s approach to managing its gambling landscape. Should it pass, the legislation’s advertising restrictions could revolutionize how sports betting and casino operators conduct their marketing strategies.

Additionally, the emphasis placed on responsible gambling underscores a clear effort to prioritize the well-being of all participants. That, with a particular reference to those most vulnerable to problem gambling.

The concurrent development of extending the legalization of NJ online casinos for an additional five years adds another layer of significance to the implications of this bill. It offers a glimpse of a more secure and regulated future for the gambling industry in New Jersey.

As the bill continues to traverse the legislative process, the industry, operators, and stakeholders will be keenly watching Trenton to discern the future direction of gambling in New Jersey.

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