Kindred Unibet NJ Platform Launch - What New Jersey Players Need to Know

posted by Theodora
May 12, 2023

Ever since its 2019 launch, Unibet NJ has become one of the top online casinos in New Jersey thanks to the varied gaming and sports betting services it features. Recently, it has taken a step toward Kindred’s platform, following the NJDGE’s approval. According to a press release, the new Kindred Unibet NJ platform is aiming to provide numerous benefits. Among these are an enhanced customer experience, better analytics, and improved flexibility for players.

The software’s launch is scheduled to happen in mid-May and represents a significant move when it comes to Kindred’s expansion in the United States.

Kindred Unibet NJ Platform Shift – Where Does That Leave the Kambi Partnership?

Unibet New Jersey, presently operating with Kambi as their platform provider, offers a diverse selection of casino games. These span from online slots to table games; and are combined with one of the best sports betting portfolios in the state.

Even though the new Kindred Unibet NJ platform will take the helm, the incorporation of Kambi remains a priority. As mentioned in a 2022 press release, Kambi Group will persist in supplying the operator until the end of 2026. This is due to a three-year agreement signed between the two parties, meant to ensure the in-house Sportsbook product.

Kindred Group Aims to Bring the Unibet NJ Platform to New Heights

In late April, Kindred received the final approval from the New Jersey Division of Gaming Enforcement to launch its proprietary platform in the state. As shown in a press release, the Kindred Unibet NJ platform will “provide much-improved flexibility and performance through a richer set of analytics and data.” Atlantic City players can expect an “enhanced experience”, with better-tailored content and products. Henrik Tjärnström, CEO of Kindred Group, mentioned the new platform will finally allow them to show off their true Unibet product and thanked the NJDGE for the collaboration.

I am very pleased that we are now able to launch our own Kindred platform in New Jersey, and I am immensely proud of everybody at Kindred who has made this possible. Introducing the Kindred platform to our customers in New Jersey will provide the entertainment and experience enjoyed by our customers in Europe. We are now finally able to show off our true Unibet product. I also want to thank the NJDGE for a professional collaboration during the approval process.

Henrik Tjärnström, CEO of Kindred Group

With Kindred’s proven track record in the gambling industry at a global level and Unibet’s established reputation, the new platform is bound to bring the online casino to new heights, providing an overall top-notch experience for players across New Jersey. More than that, the impending launch of the new Kindred Unibet NJ platform signifies a crucial stride towards expanding the software provider’s presence in North America.

Unibet’s Commitment to Player Experience & Responsible Gambling Remains Unchanged

The new Kindred New Jersey Unibet platform will continue to feature some of the best promotions in the state. As a new player, you’ll still be able to claim the Unibet casino bonus up to $1000 on your first deposit. Alternatively, if you’re a sports betting enthusiast, you can get a Risk Free Bet up to $100 on your first cash bet of a minimum of $10, which can be made on the Unibet app, as well.

The online casino’s long-standing commitment to responsible gambling and player safety remains a top priority. Measures like setting limits on every Unibet deposit or on wagering spendings will still be available. Moreover, enrolling in the New Jersey’s official self-exclusion program will be facilitated through the Kindred Unibet NJ platform like before, with further access to valuable problem gambling resources on a dedicated page.

To Sum Up

The Kindred Unibet NJ partnership promises to be a game-changer in New Jersey’s online gambling industry. With Kindred’s new focus on customer experience and better analytics, players can expect to see more bonuses, games, and overall improved services on the casino’s new platform. A substantial improvement has already been already! Only a few days after the launch, the Unibet casino bonus for new players has been increased from a deposit match of $200 to a 50% deposit match bonus of up to $1000!

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